British Airways has announced it will become the Official Airline Partner to England Rugby, with responsibilities for flying the Men´s and Women´s squads to tournaments around the world, the company said.
The multi-year partnership will also see the airline become the first ´Principal Partner´ to Twickenham Stadium, the home of England Rugby. British Airways will have exclusive stadium branding, including the building´s roof, which as an iconic landmark on the flight path and is seen by the thousands of travellers flying in to Heathrow every day.
British Airways and England Rugby will also work closely together on the digital experience at Twickenham Stadium, including developing and launching a new stadium app and e-ticketing in the future. It also sees the new top floor facility of the redeveloped East Stand named as the British Airways Rose Garden, which will be a modern relaxed environment for guests featuring live music and a mix of open cooking stations.