British Airways kicks off January 2017 marketing campaign

British Airways has launched a marketing campaign, headlined by the airline´s first new BA holidays television advertising campaign in four years, to promote their sale that began December 20 and runs through January 31, 2017, the company said.

The sale offers discounts on flights and holidays to more than 100 destinations worldwide.

The new campaign focuses on the concept of What If? with memories and unforgettable trips. For this campaign, the airline is focusing on digital with five different animated display banners running online and seven different digital out of home executions that will use real time traffic data to interrupt existing out of home ad schedules with sale creative.

The airline said it will offer holiday advice to customers using emojis. The new holiday inspiration tool, which uses Facebook messenger bot technology, allows customers to interact using the picture-based icons, and after answering a series of questions with their favourite emojis, the bot will recommend a holiday destination to suit their personality and mood.