British Airways Executive Club members get access to Mileslife

China´s mileage earning platform, Mileslife, has announced a strategic partnership with Avios, the reward currency of British Airways, the company said.

British Airways Executive Club members in China can now collect Avios via the platform from their everyday lifestyle spending.

The British Airways Executive Club is one of the world´s most accomplished loyalty programmes and its rewards currency Avios is widely recognized for its value and convenience. Avios can be used for flights with airlines in the oneworld® alliance, including British Airways, Malaysian Airlines, Japan Airlines, Qantas and Cathay Pacific.

Mileslife is the first direct airline miles and points earning platform in China, pioneering a new model that enables members to collect various airline miles and points through their everyday lifestyle spending. Members can earn thousands of miles at numerous handpicked merchants, ranging from mid-to-high end restaurants and leading spas through to quality B&Bs, boutique hotels and luxury resorts in China.

Avios Group (AGL) Limited operates the Avios currency for the British Airways Executive Club, Iberia Plus and Meridiana Club frequent flyer programmes, as well as the Avios Travel Rewards Programmes in the UK and South Africa. Millions of customers collect Avios in over 220 countries world-wide. Part of the International Airlines Group, Avios is headquartered in the UK, with a global office network in Madrid, Johannesburg and New York City.

Mileslife is the first App for customers to earn airline miles and points directly through their everyday lifestyle spending and help the local businesses to target potential high-caliber customers.

Launched in November 2015, Mileslife quickly partnered with hundreds of mid-to-high end restaurants and leading spas through to quality B&Bs, boutique hotels and luxury resorts in China´s major cities and hot destinations.