Brightcove Inc. (NASDAQ: BCOV), the world´s video technology platform, has published the Q1 2020 Brightcove Global Video Index, which analyzes hundreds of millions of recent data points from Brightcove´s customers globally to provide insights into how viewers are watching video content, the company said.
One of the most notable statistics in Q1 shows that as a result of the pandemic, enterprise videos across marketing, sales, and corporate communications overall saw a 91% increase. The month of March, the timeframe when many enterprises shifted to a completely remote workforce, accounted for more than 41% of all video views from the quarter, with the second half of the month accounting for 23% of the quarters´ total video views.
The data shows that business continuity is heavily dependent on having access to video technology as it allows for more seamless communication across the enterprise, as well as helps organizations stay better aligned on important corporate messaging. Enterprises have been migrating toward more video communication for years, yet, the pandemic forced many to accelerate their digital transformation initiatives in order to effectively stay connected with employees and customers. The data from Q1 supports the notion that adopting video as a core communications strategy is an essential component to maintaining business continuity.
Brightcove´s Global Video Index assesses more than 400 billion anonymized data points from Brightcove´s thousands of customers each quarter, drawing industry insights that can help guide strategic and tactical decisions for businesses of all sizes.
Since Brightcove was established in 2004. To learn more, visit www.brightcove.com.