Brightcove Innovation makes creating, analyzing video experiences easier for business users

Brightcove Inc. (NASDAQ: BCOV) has introduced In-Page Experiences and Audience Profiles, which empowers business users in every functional area to create and analyze the impact of dynamic, interactive and professional-quality video experiences, the company said.

In-Page Experiences makes it easy for any business user to build extraordinary customized video layouts that incorporate calls-to-action and dynamic capabilities to deliver different experiences before, during and after a video is played.

With In-Page Experiences, Brightcove enables marketers, sales teams, and groups using video for internal communication or training purposes to think outside the “box” of the traditional video player on a web page. Easy to create and designed to perform, these immersive video experiences will transform the way companies connect with audiences.

Brightcove Audience Profiles, also announced today, enables those same users to analyze the viewing history of individual viewers. These viewers may be anonymous or identified depending on what type of viewer tracking customers have integrated. The insights gained from this analysis can be used to guide both short term actions and longer term program strategies.

In addition to In-Page Experiences and Audience Profiles, Brightcove announced today it is entering the enterprise video market with a solution that adds Single-Sign On, enterprise level security, and eCDN support to its core platform, helping IT teams manage video as a mainstream communication utility.

These capabilities build on a number of recent innovations that have expanded the use of video within companies. Last month, Brightcove announced the availability of Brightcove Live, which simplifies the use of live streaming for external events, like sporting matches and concerts, and internal events, such as Town Halls and customer forums. Last November, Brightcove launched Brightcove Social, the first end-to-end social video management and delivery solution.

Brightcove provides cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices.