BrandBank, Adyen to Advance Global Expansion

Adyen, the payments platform of choice for the world´s companies, has announced a partnership with BrandBank, owner of fashion brand Seed Heritage, the company said.

Adyen is supporting BrandBank´s global expansion and omnichannel retail experience by powering the business´s entire payments network across Australia, Singapore and Hong Kong.

BrandBank is one of Australia´s foremost brand-builders, operating over 500 specialty stores with brands including Seed Heritage.

Historically, payment providers specialise in either online or in-store payments. This has created unnecessary friction for retail customers who want to buy, return or exchange items across in-store and online. It also created more legwork for BrandBank when establishing the payments partnerships needed to launch in new markets.

Adyen (AMS: ADYEN) is the payments platform of choice for many of the world´s companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers´ globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, the Cotton On Group, Aesop and Lorna Jane.