Branch Metrics raises USD35m

Branch Metrics has raised USD35 million in Series B funding, the company said.

New investor Founders Fund led the round with participation from all existing investors, including New Enterprise Associates (NEA), Pejman Mar Ventures, Cowboy Ventures, Zach Coelius, and Ben Narasin, and new investor Madrona Venture Group.

Branch will use this funding to further accelerate the adoption of its deep linking technology and to create the next generation of app and app content discovery products unlocked by deep linking. Since its founding, Branch has raised USD53 million in venture funding.

During the last year, Branch has built deep linking technology that major companies and mobile app developers including Pinterest, Redfin, HotelTonight, Buzzfeed, and Jet use to make app content more easily shared and discovered. When clicked, deep links take consumers directly to the correct content for an installed app, and, if the app is not installed, will take them to the right place even after a detour through an app store.

Branch enables app developers and marketers to move away from expensive paid install campaigns to new, lower cost marketing channels for mobile apps such as email, SMS, and social marketing campaigns. With Branch, marketers can create content campaigns that span all of their channels and link directly to app content, allowing for more effective campaigns and lower customer acquisition costs.

Branch makes discovering apps and app content easier. With Branch´s free deep linking, attribution, and analytics SDK and API, app content is searchable, shareable, and easier to integrate into marketing channels like email, SMS, and advertising.