Brainshark solution unifies sales enablement ecosystem

Brainshark, Inc. has launched its Brainshark Integration Engine, enabling organizations to connect all the content, data and applications in their sales enablement ecosystems, the company said.

Reducing costs and complexities associated with getting integrations up and running, the Brainshark Integration Engine drives better performance by sharing real-time data and content across multiple systems for sales training, coaching and buyer engagement.

Brainshark provides cloud-based sales enablement solutions. Its cloud-based platform provides business presentation solutions for sales, marketing, training, and human resource operations. It was formerly known as Active Communications, Inc. and changed its name in January 2000. The company was incorporated in 1997 and is based in Waltham, Massachusetts.