Boeing (NYSE: BA) has invested in C360 Technologies, a Pittsburgh-based company focusing on 360Â° video and augmented/virtual reality, the company said.
It is the latest investment by Boeing HorizonX´s venture arm established earlier this year, and the first in a company headquartered in the emerging Pittsburgh tech market.
Potential aerospace applications of C360´s innovative video technology include more capable autonomous systems and other advanced platforms.
Boeing joins a group of investors led by BlueTree Capital making up C360´s USD 3.5 million oversubscribed series, a fundraising effort that also includes contributions from MI-12 and Pasadena Angels.
C360 Technologies focuses on linear and over-the-top (OTT) broadcast quality video solutions and has established itself as a player in the VR/AR industry. Most recently, the technological advancements of C360 were featured as part of FOX Sports´ telecasts of the 2017 Daytona 500 and MLB All-Star Events.
In addition to FOX Sports, which first debuted C360 technology during its telecast of Super Bowl LI, C360 has established relationships with media networks and sports leagues including: CBS Sports, ESPN, TNT, NASCAR, NFL, NHL and UFC.
By leveraging the power of the world´s largest aerospace company, Boeing HorizonX invests in new business ventures to unlock the next generation of game-changing ideas, products and markets.
Boeing is the manufacturer of commercial jetliners and defense, space and security systems. Boeing supports airlines and US and allied government customers in 150 countries. Boeing products and tailored services include commercial and military aircraft, satellites, weapons, electronic and defense systems, launch systems, advanced information and communication systems, and performance-based logistics and training.