Zyxel Communications, a provider of secure broadband networking, Internet access and connected home products, has received the 2017 Best in Class Marketing Award from the Broadband Multimedia Marketing Association (BMMA), the company said.
The award recognizes companies that demonstrate innovation or excellence in marketing broadband services.
Zyxel was recognized for its “Performance Meets Versatility” campaign which was designed and executed for the launch of the WAP6405 AC1750 802.11ac Wireless Bridge. The WAP6405 targets service providers who provide Internet and network connectivity to homes and businesses, providing a product that delivers reliable, high-speed connectivity.
According to Erin Po, Director of Marketing for Zyxel, effectively reaching the service provider community required her to utilize a wide variety of communication channels. This strategy enabled her to rise above an extraordinary level of marketing noise to educate service providers on the cost- and time-saving benefits that the WAP6405 could bring to their customers and operations.
Focused on innovation and customer-centricity, Zyxel Communications has been connecting people to the Internet for nearly 30 years.
BMMA is an international organization dedicated to helping Telco Internet service providers and their vendors advance the adoption and use of broadband services. ResearchFirst, Inc. founded the BMMA and serves as the Executive Director for the organization.