Bluefly's app optimizes mobile shopping experience

Bluefly has introduced its new mobile shopping app for iOS and Android, the company said.

Bluefly offers its customers a more streamlined and mobile-friendly shopping experience with its new app, built on the Mozu commerce platform. The company said nearly 42 percent of total sales come from mobile.

Through Mozu´s integrated content management system (CMS) across desktop and mobile app, Bluefly customers will see new products, changes to existing products, discounts and promotions instantly across the app.

Bluefly is a large online fashion destination offering access to over 2,500 brands.