Bluecore opens London office

Bluecore, a retail marketing technology company, has announced the expansion of its International business with headquarters in London, the company said.

The company´s International operations will be led by newly appointed Vice President and General Manager, International, Mike Harris, who, in 2012, launched Monetate Europe and drove significant year-over-year growth for the subsequent five years.

Bluecore is a retail marketing company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. Bluecore´s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers´ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.