Neustar, Inc., a neutral provider of real-time information services, announced its support for the Federal Communications Commission (FCC) Report and Order (R&O) to reduce illegal robocalls, the company said.
Neustar has been actively engaged with the FCC to recommend solutions to stop phone calls where the caller ID appears to be spoofed or hidden, while ensuring safeguards are in place to avoid blocking legitimate calls.
With an astounding 93.7 million robocalls received every day during August 2017 (US) and an estimated USD 350 million lost by consumers to scams every year, the FCC has produced a multi-faceted approach to stop unwanted robocalls and protect consumers from caller fraud.
As the market leader and neutral trusted provider of caller ID services in the US, Neustar delivers a caller name service that authenticates display names with the calling party telephone number across 100 million home telephones. Neustar has shown that using analytics to detect illegal robocall activity allows caller information to be categorized, augmented with useful information, and presented to the consumer over the calling name and number display.
Using this technology, the consumer is alerted to potentially suspect numbers, and can then decide whether to answer. Neustar also offers businesses and organizations a mechanism to designate DNO numbers, personalize how their caller name appears on phone calls, and ensure legitimate calls are not inadvertently blocked or tagged as suspicious.
Along with delivering Trusted Call solutions, Neustar is working with communication industry leaders, such as ATIS, to develop and test caller authentication standards through the Neustar Trust Lab and also provide trusted customer calling experiences.
Neustar, Inc. is a global information services provider driving the connected world forward with trusted, holistic identity resolution. As the only company capable of understanding who is on the other end of every interaction, Neustar is trusted by the world´s great brands to grow and guard their businesses with the most complete knowledge of how to connect people, places and things. More information is available at https://www.neustar.biz.