Blackhawk Network acquires Grass Roots Group

Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) has acquired Grass Roots Group Holdings Ltd., a leading provider of employee and customer engagement solutions, the company said.

The acquisition broadens the global capabilities of Blackhawk´s incentives and engagement business.

Blackhawk Network Holdings is a prepaid and payments global company, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products in retail, digital and incentive channels.

Grass Roots Group connects brands and people through services such as experience and insight, motivation, rewards, benefits, promotions and meetings and events. Founded in the UK in 1980, the Group has 12 offices throughout the world and has provided services in over 100 countries.