Bitly to migrate 25-billion-link platform to IBM Cloud

Bitly has selected IBM (NYSE: IBM) Cloud as its preferred cloud platform, the company said.

Bitly will migrate its platform of 25 billion data-infused links to the IBM Cloud to leverage its high-speed network, global scale and reach. The move will help give Bitly customers a faster, more responsive experience when using the Bitly platform.

Bitly´s API, used by developers who embed more than 300 million links into their products and applications each month, will also move onto IBM Cloud. IBM´s globally dispersed cloud network and load balancing options will allow developers´ embedded links to load even faster–regardless of an end user´s location. This speed is crucial, as more than 70 percent of Bitly links are delivered internationally.

Bitly is best known for shortening URLs, making them easier to share across all channels, including text messages, emails and social media posts, where words and characters are at a premium. Bitly´s links garner more than 12 billion clicks per month, generating over 250 billion unique data points.

Bitly is used by the best marketers in the world to build stronger connections with their customers across every digital channel. It now provides an enterprise-grade link management platform that connects every component of the modern marketer´s software stack and every major integrated marketing cloud. The company is privately held and has offices in New York, San Francisco and Denver.