Birch Communications, Inc. has promoted Paul Masters to SVP of alternate channels in a move to expand its channel partner program, the company said.
Birch is a top-tier provider of unified communications (UC), advanced network service and cloud services. By joining the Birch channel partner program, partners have access to a network of partners, sales and technical training, as well as product demos, and much more, to assist in providing Birch products to their customers.
As SVP of alternate channels, Masters assumes responsibility for planning, developing and implementing a strategic roadmap for future growth of the channel which includes sales, marketing, partner development, sales engineering and client implementation. Additionally, he will accelerate the adoption of Birch´s advanced services with an emphasis on TotalCloud PBX, TotalCloud Data Center, TotalCloud File Storage, Metro Ethernet and Fiber.
Masters has 20+ years of demonstrated accomplishments in the telecommunications industry. Throughout his career, he has delivered channel and business development programs and built relationships with resellers, MSPs and other partners nationwide. Masters joined Birch in June 2013 when the company acquired Ernest Communications where he served as co-founder and president for 15 years.
Birch Communications is a provider of communications, network and cloud services to small, mid-sized, enterprise and wholesale businesses across North America.