Betterez, a reservations & ticketing (RTM) platform startup for bus and motorcoach service providers, has announced a strategic investment by JetBlue Technology Ventures (JTV), the venture capital subsidiary of JetBlue (NASDAQ:JBLU), the company said.
Launched in 2011, Betterez works with companies across the globe to transform the ground transportation experience. Its next generation RTM platform helps operators modernize their ticketing systems, grow business and run operations more efficiently. Currently numerous bus and motorcoach providers in several countries around the world have moved into the digital age, thanks to the technology provided by Betterez.
Launched in February 2016, JetBlue Technology Ventures invests in, incubates and partners with early stage startups at the intersection of technology and travel. In addition to financial investment, JTV brings deep domain expertise in the travel technology ecosystem to Betterez.
Betterez, founded in 2011, is a next generation Reservations & Ticketing Management (RTM) technology company focused on helping motorcoach, tour and multi-use ticketing Operators grow their businesses, and run operations and finance more efficiently.
JetBlue Technology Ventures invests in, incubates and partners with early stage startups at the intersection of technology and travel to improve the entire travel experience. The company prioritizes investments that advance the customer-centric journey; technology empowered customer service; the future of operations and maintenance; revenue management, sales & distribution; and new regional transport ecosystems. Founded in 2016, JetBlue Technology Ventures is a wholly owned subsidiary of JetBlue (NASDAQ: JBLU) and is located in Silicon Valley, Calif.