Bellucci brings trace-to-source technology to consumers

Bellucci and its parent company Certified Origins, headquartered in Grosseto, Italy, is offering a solution to finding authentic extra virgin olive oil in the form of the Bellucci App, which traces any bottle of Bellucci EVOO back to the mill where it was produced and the area in which the olives for it were grown, the company said.

As EVOO consumption increases worldwide and many new competitors are entering the market to meet demand, Bellucci is committed to offering precise, detailed information to ensure the authenticity of their product at all levels of production and to empower customers in selecting truly authentic EVOO.

Bellucci is 66% owned by cooperatives of Italian growers, who work with agronomists to identify when their olives are at their peak flavor for oil production. Within hours of harvest, they press their olives in cooperative mills local to their groves. The oil is tested to confirm that it is without defects and meets standards for EVOO.

The Bellucci bottle also features safeguards to protect the contents and the consumer. Its dark green color prevents damage to the flavor caused by light, while the one-way, easy-pour spout ensures that no other oils can adulterate the contents once the bottle has been filled. Lastly, the harvest date is put on the front of the bottle so consumers are always informed about the freshness of the oil.

The value of the Bellucci App´s trace-to-source technology for consumers was recognized at the 2015 Anuga International Food Show, the world´s leading food expo. At the 2015 Los Angeles International Extra Virgin Olive Oil Competition, Bellucci Organic 100 percent Italian received a Silver Medal. A brand less than three years old, Bellucci is receiving wide recognition within the industry.