Beckon, the leader in marketing intelligence software, said it was named the Best Sales & Marketing Intelligence Solution of 2016 as part of the 2016 SIIA CODiE Awards.
The winner announcement was made by the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, to an audience of over 300 leaders. 61 awards were given for products and services deployed specifically for software, information and media companies.
A SIIA CODiE Award win is a prestigious honor as each award winner was reviewed by a field of industry experts, whose evaluations determined the finalists. SIIA members then reviewed the finalists and their votes were combined with the scores from the industry experts´ to select this year´s CODiE Awards winners.
About our Award Winning Product
Beckon´s SaaS platform helps brands understand and beautifully communicate the business impact of everything that marketing does. Beckon unifies messy, disparate marketing data across online and offline channels and delivers rich marketing analytics, dashboards and scorecards–strategic, real-time views of omnichannel marketing performance–so that marketers can understand what is working across it all and reallocate and improve as they go.
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology´s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence.
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content.
Beckon is enterprise-class marketing intelligence software built by marketers, for marketers. It provides automated, full-service data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing-impact metrics and KPIs right out of the box for ultra-fast time to marketing value.