Mobile communications start-up Rebtel, which hijacks real phone lines to liberate international calling, has launched its first “speak freely” campaign for African countries, backed by Basketmouth, the company said.
As part of the campaign, Rebtel puts forward an offer of one free week of calling to Africa which is backed by Basketmouth, Nigeria´s top comedy export. Basketmouth is the creative force behind the “speak freely” films, which highlight both Rebtel´s and Basketsmouth´s roles as enablers of speaking freely.
The “speak freely” campaign kick-starts a revolution in international pricing models to Africa. Rebtel wants to get away from deceptive per minute pricing and instead offer calling to African countries with a simple and fair monthly plan. Rebtel challenges the old subscription model pricing and convenience by making the service flexible and able to be cancelled at any time.
Basketmouth, is a leading player in the comedy industry in Nigeria and having represented the stand-up comedy genre as one of Nigeria and Africa´s leading exports. He has headlined shows all over Africa, including South Africa, Ghana, Tanzania, Zambia, Kenya, Ethiopia etc. In 2013, he was approached by Comedy Central to record his own special and in 2014.
Rebtel is a Swedish-based mobile communications company that allows users to make unlimited and affordable international calls to any mobile device or landline via its app, without the assistance of Wi-Fi. Led by the former executives of Tele2, Rebtel is impacting the telco industry with a global app that liberates international calling and removes the fees associated with calling abroad.