Bango (AIM:BGO), the mobile payments company, announces that it has launched operator-billed payments for Google Play users with 9mobile in Nigeria, the company said.
Through the 9mobile 9pay wallet, customers in Nigeria can pay for the wealth of media, games, apps and digital content in Google Play, with one-click, without the need to own a credit card or bank account.
Nigeria is one of the most mobile-centric countries in the world. The scale is enormous, with around 150 million subscribers, a penetration rate of over 80% (GSMA Intelligence, 2017), and more mobile Internet users than any other African country (Business Insider, 2016). 76% of all online traffic in Nigeria is from mobile devices (Africa Business Communities, 2016). Smartphone adoption is growing, particularly Android which accounted for over 60% of the mobile Operating System (OS) market share in Nigeria in 2016 (StatCounter).
With the Google Play store pre-installed on all Android devices, millions of Nigerian consumers are now able to participate in the m-commerce experience.
Nigeria is tailor-made for mobile money solutions due to the combination of a highly unbanked, highly mobile-first population. Wallets are typically distributed by mobile operators in Africa and offer consumers a means for making important financial transactions, including sending and receiving money, paying utility bills, school fees, wages, topping up air-time and much more. For many this is their only option, as a result wallets are a highly adopted payment mechanism.
Bango is the standard platform chosen by global stores to deliver mobile payments to everyone. As the next billion consumers adopt their first smartphone and look for universal payment methods, Bango will be there to unlock the world of apps, video, music, games and other content that brings those smartphones to life. For more information, visit www.bango.com.