Bango adds Spotify as business partner

Bango (AIM: BGO), the mobile commerce company, and Spotify, have entered into a business partnership to increase access to the world´s most popular audio streaming subscription service, the company said.

By partnering with Bango, Spotify makes its streaming service available for operators all over the world to bundle with mobile and fixed subscription plans allowing millions more fans to enjoy their favorite artists.

This partnership will enable millions of customers to select a Spotify subscription bundled with their mobile plan, or as a bolt-on. Bango Resale technology delivers a single, powerful solution that will enable Spotify to reach new customers, and ensures active customers enjoy seamless access to their services. In addition, Bango data insights supports with targeting specific customers with new offers to generate higher customer adoption.

Resale and bundling is a powerful way to reach billions of new customers quickly and effectively, to a dramatic rise in popularity of global streaming services such as Spotify. Resale distribution partners, such as communications companies, find these value-added bundles keep their customers loyal and attract new, higher value customers.

App developers, stores and payment providers cross the threshold into the Bango ecosystem to converge, grow and thrive. By bringing businesses together and powering e-commerce with unique data-driven insights, Bango delivers new business opportunities and new dimensions of growth for customers around the world. For more information, visit www.bango.com.