Bangkok Airways picks Sabre technology to maximize new revenue streams

Sabre Corporation (NASDAQ: SABR) has signed an agreement with Bangkok Airways to deliver a next generation revenue management software solution, the company sai.

Bangkok Airways will be among the first to adopt Sabre´s innovative Revenue Optimizer solution, designed to help airlines respond to changing market conditions in real-time and maximize multiple revenue streams through advanced decision support for customer segmentation, offer management and pricing optimization.

Sabre´s Revenue Optimizer provides end-to-end control for airlines to better understand traveler profiles and respond to passenger demand while efficiently pricing and selling their seat inventory and ancillary products. The new solution works in concert with SabreSonic, Sabre´s passenger service systems (PSS) providing seamless inventory integration and real-time data access.

Airlines using Revenue Optimizer will also experience improved analyst productivity through more targeted, intuitive workflows supported by a consumer-grade user experience. The sophisticated, data-driven solution will provide analysts with actionable commercial insights to enable better revenue management decisions that deliver total revenue optimization (TRO).

By implementing Revenue Optimizer, airlines can respond to rapidly changing market conditions in real-time, design better product offerings to maximize revenue and differentiate themselves as a customer-centric retailer in the industry.

Sabre provides technology to the global travel industry. Sabre´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.