AVANT Communications has announced that Rick Reed assumed the newly created position of Senior Director of Channel Sales, South-Central Region, the company said.
Reed joins AVANT with more than 17 years of experience in telecom between AT&T and Informa (Channel Partners), with 5 years of channel experience between AT&T (leading marketing launch efforts at AT&T Partner Exchange) and Channel Partners (leading the Channel Partners brand most recently as the SVP of sales and strategy).
Reed most recently served as the senior vice president of US sales for Informa Exhibitions (which includes the Channel Partners, IoT World and Cloud and Enterprise brands).
In his new role at AVANT, Reed´s primary focus will be growth of existing partners, new recruitment of channel partners and launching the first of many ´in-market´ BatteLabs.
AVANT is a channel sales enablement company and the nation´s premiere distributor for next generation technologies. AVANT adds unique value with its focus and expertise in channel sales assistance, sales training, sales guidance, and sales tools to fuel IT services business growth. From complex cloud designs to global wide-area network deployments, AVANT sets the industry standard in enabling its partners and clients to make more intelligent decisions about services, technology and cost-effective communications. For more information, visit www.goavant.net.