Brightcove Inc. (NASDAQ: BCOV), the provider of cloud services for video, has announced the general availability of Brightcove Beacon™, a new SaaS-based OTT platform. Brightcove Beacon empowers customers to deliver captivating OTT experiences on a breadth of devices, with the flexibility of multiple monetization models to fit any business need, the company said.
As consumers continue to shift their viewing habits, broadcasters, content owners, and Pay-TV providers are seeking new business models and technology in an effort to stay relevant to their audiences. The continuously expanding list of viewing devices is a challenge for many content owners, and Brightcove Beacon addresses this by allowing customers to launch content to multiple platforms simultaneously.
Brightcove Beacon also supports flexible monetization models enabling customers to see value from their content in a way that works best for their business and provides more options for advertising partners to reach viewers.
Furthermore, Brightcove Beacon helps customers to scale their businesses cost-effectively, reaching viewers on the devices and platforms they favor faster than ever before. By utilizing Brightcove Beacon, customers can focus on securing the content viewers crave.
As stated in the Brightcove Video Index, the rise of mobile is here to stay, with 53% of global video views beginning on mobile devices, smartphones, and tablets. The role mobile plays in video consumption is as prevalent as ever and companies need to serve content to viewers where they are consuming content.
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Brightcove is the global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company´s founding in 2004, Brightcove´s award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit www.brightcove.com.