Augment raises funds to expand augmented reality enterprise solution

Augment, an augmented reality platform that allows users to envision objects in their current environment through a simple mobile app, has announced a Series A funding round, bringing the total funding since launch to USD4.7 million.

The company, headquartered in Paris, France, will use its funds to expand global sales and partnership programs, accelerate product development, and scale its global reach, which includes several key hires.

Over the last year, Augment has increased its revenue by over 200 percent and expanded its customer base to include AccorHotels, Coca-Cola Germany, Engie and L´Oreal.

Augment technology is integrated into the Salesforce1 Mobile App and brings augmented reality sales solutions to Salesforce customers. During presentations, users across various industries can now capture augmented reality simulations of their 3D product models, which are automatically attached and synced to the related opportunity. This enables teams to better communicate product placements with customers, shortening the sales cycle and optimizing productivity.

Augment offers users the capability to simulate their products in 3D augmented reality at scale in real-time in real environments, all from the convenience of their smartphones or tablets. Augment brings products to life. Its 3D model tracking, rendering and management capabilities distinguish its offerings, positioning the company as a leader in the augmented reality space.

Augment was founded in October 2011 and has commercial offices in New York City (USA) and Orlando (USA).