AudioGO, the new self-serve audio ad buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads, the company said.
AudioGO currently aggregates premium audio inventory from audio publishers in one easy-to-use platform to meet the needs of advertisers seeking an affordable way to expand into digital audio. The platform is specifically designed for smaller buyers, regardless of business size or budget, and those who may be new to audio.
AudioEngage, the Audio Advertising Network of Spanish-language media company Entravision, joins the English-based publishers on the AudioGO platform, adding the ability for advertisers to target Spanish speaking users in the US. Entravision´s digital advertising unit is the No. 1-ranked online advertising platform in Hispanic reach, according to comScore Media Metrix®.
AdsWizz also announced that Berkshire Hathaway HomeServices will be promoting its AudioGO product as an audio advertising marketing platform to the more than 50,000 Berkshire Hathaway HomeServices network agents and 1,400 franchised locations across the US. AudioGO gives network agents and brokers the ability to expand their advertising strategies to capitalize on the growth of digital audio.
With AudioGO, advertisers can be up and running in five minutes, and target by location, time of day, age, gender, and music genre. If businesses don´t have an audio ad, AudioGO can create one in under 48 hours. Advertisers have successfully created, launched, and tracked thousands of audio ad campaigns on AudioGO since the service was made available in private beta last year.
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz created and manages AudioGo, a self-serve audio ad buying platform that aggregates inventory from Pandora and other premium publishers, and makes audio ad buying accessible to everyone. AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and presence in 39 markets around the world.