AT&T Mexico to Launch Retail Display Management Platform

Smith Micro Software has inked an agreement with AT&T Mexico to bring its ViewSpot® dynamic retail display management solution into more than 1,500 stores, the company said.

The ViewSpot platform, which will be branded for AT&T Mexico as Device Alive — Mexico, will enable AT&T Mexico to build product and brand recognition with consistent digital content, to provide dynamic digital pricing and to gain valuable customer insights on more than thirty device models across five regions within Mexico. This deployment marks the first expansion of Smith Micro´s ViewSpot platform into Latin America.

ViewSpot is Smith Micro´s comprehensive retail display management solution that enhances a customer´s in-store experience by delivering interactive dynamic pricing and digital content management, providing analytics on customer engagement and monitoring device health. This allows mobile network operators to deliver digital marketing programs to customers that connect with their needs while also being able to analyze the in-store behavior of consumers to drive strategic business decisions.

Smith Micro develops software to simplify and enhance the mobile experience, providing solutions to some of the wireless service providers and cable MSOs around the world. For more information, visit www.smithmicro.com.