AT&T (NYSE: T) has announced the launch of XandrSM, its new advertising company led by CEO Brian Lesser, the company said.
Xandr encompasses all aspects of the existing AT&T advertising & analytics businesses, including AT&T´s advanced TV business, AT&T AdWorks; AT&T´s data and analytics business; ATT.net and AppNexus, which will continue to support its US and global customers under the Xandr umbrella.
This new kind of advertising company has four key advantages, which include data, premium content, advanced advertising technology and AT&T´s distribution to more than 170 million direct-to-consumer relationships across wireless, video and broadband.
Xandr is creating a better solution for advertisers and publishers to find and reach specific audiences at scale in trusted, premium content environments.
AT&T is a diversified, global provider of telecommunications, media and entertainment, and technology. It executes in the market under four operating units.