AT&T (NYSE:T), DISH Network (NASDAQ:DISH), and WPP have announced plans to acquire INVIDI Technologies, the companies said.
INVIDI will continue operating independently under the three companies´ collective ownership, and each company will name representatives to INVIDI´s board of directors. AT&T will hold a controlling interest in the venture.
The companies did not disclose financial terms.
INVIDI´s software lets advertisers deliver addressable video advertising to the target audience — on TV and across multiple distribution platforms. Ads are delivered via INVIDI´s technology to target households that can be matched to thousands of demographic or psychographic attributes, or to a custom list provided by an advertiser.
In addition to extensive distribution in US households, INVIDI is actively deploying its technology and negotiating distribution agreements in Europe, South America and Asia.
AT&T, DISH and WPP plan to maintain INVIDI´s current operations, including maintaining its employees in their current locations. INVIDI has offices in Princeton, N.J., Newtown, Pa., New York, Denver, Colo. and Edmonton, Alberta, Canada.
Dallas, Texas-based AT&T provides telecommunications and digital entertainment services. The company operates through four segments: business solutions, entertainment group, consumer mobility, and international.
DISH Network Corp., through its subsidiaries, has approximately 13.643 million pay-TV subscribers, as of Sept. 30, 2016.
WPP, through its operating companies, provides a comprehensive range of advertising and marketing services. The company employs over 200,000 people (including associates and investments) in over 3,000 offices across 113 countries.
INVIDI Technologies Corporation is an advanced addressable television advertising solutions company. Its privacy-protected approach to addressable advertising delivery, reporting and measurement is supported by an extensive patent portfolio. Innovations in content delivery solutions and intellectual property development in targeted demographic media is the foundation for a wide array of advanced advertising capabilities.