AT&T (NYSE: T) has announced the completion of its acquisition of AppNexus, now part of AT&T advertising & analytics led by CEO Brian Lesser, the company said.
AppNexus operates a global advertising marketplace and provides enterprise technology products for digital advertising, serving publishers, agencies and marketers.
AT&T will continue to invest in and build on AppNexus´ technology globally as it integrates with AT&T´s first-party data, premium video content and distribution. AT&T has more than 170 million direct-to-consumer relationships across its wireless, video and broadband businesses. AppNexus also extends AT&T advertising and analytics´ footprint globally, expanding into Asia-Pacific, Australia, Europe, and Latin America.
AT&T advertising & analytics is creating a new option for advertisers and publishers to find and reach specific audiences at scale in trusted, premium content environments. As a current provider of advanced TV advertising, we help advertisers deliver the right message, at the right time, on any device within a premium content environment. We are rooted in a tradition of responsible data usage. For more than 140 years, AT&T has used data to inform and improve the customer experience.