AT Internet looks at Impact of safe harbor rejection

AT Internet, major player in the field of digital intelligence, said it has responded to the European Court of Justice´s decision to invalidate the Safe Harbor agreement, per the 6 October 2015 ruling that the European Commission´s Decision 2000/520/EC of 26 July 2000 does not respect personal data privacy regulations.

AT Internet affirms that its data privacy policies respect the requirements of the European Commission´s Directive on Data Protection, as data collected and processed via the AT Internet solution is stored exclusively on French soil. Therefore, European companies using AT Internet´s solution are automatically compliant with this directive, as opposed to companies who transmit their data to the United States via other analytics tools.

The Safe Harbor agreement is the result of the European Commission´s Decision of 26 July 2000, conform to the European Parliament and Council Directive 95/46/EC (24 October 1995) and regarding the “adequate protection” provided by US Department of Commerce´s Safe Harbor Privacy Principles. Until now, the Safe Harbor framework permitted the transfer of European Union citizens´ personal data towards the United States, considering that the United States ensured a sufficient level of protection.

The European directive requires companies using American digital analytics technologies to obtain authorisation from each of their EU-citizen customers whose data will be processed in the United States.

AT Internet offers a maximum level of protection to its customers, illustrated by several points:

100 percent European service provider: Storage, back-up and protection of processed data is done only on proprietary servers based in France.

Completely transparent approach to privacy and data protection: France´s CNIL recommends AT Internet for its conformity to cookie regulations.

TÃœV certification: German entity TÃœV Saarland certifies that AT Internet´s data collection and processing procedures conform to data privacy and protection norms.

AT Internet is currently developing a joint white paper with Aurélie Pols, international expert in data protection and privacy issues in the digital analytics industry. The white paper´s objective is to comprehensively assess the topic and help marketing professionals sufficiently evaluate their current situation, thanks to best practices and recommendations on tools that conform to current legislation.

One of the world´s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels.