AppTweak raises USD500k for app store optimization services

AppTweak, an app store optimization company, said it has closed a USD500k round of funding from Be Angels (network from Belgium), including a group of investors operated by the international investment platform Go Beyond, and Media Group Rossel, an influent Belgian based media conglomerate, marking its second round of funding in this year.

The additional funding will be used by AppTweak to expand its sales and development team, pave the way for the integration of additional languages and improve app store intelligence with new features and functionality. AppTweak will also use the funding to develop business and engineering capabilities to grow and improve its platform, which provides an instant automated and personalized ASO report for any app in the stores.

To equip app developers, app marketers, app market analysts and to cater to larger accounts, the company has also developed, an API allowing a single point of access to more than 3 million apps from both Apple App Store and Google Play Store.

Launched in August 2014, AppTweak´s ASO platform reports 21 percent monthly growth in the last 13 months and now counts over 400 accounts in more than 40 countries of which 42 percent are from Europe. Currently leading the European market, AppTweak targets companies seeking the next level of growth and innovation for their apps such as globalization.

AppTweak empowers app developers and marketers with tools and techniques to improve their app store visibility, increase app rankings and drive organic downloads. The company, headquartered in Brussels, Belgium and founded in 2013, counts over 400 accounts in more than 40 countries, including Zalando, Samsung, LinkedIn, Etsy, Merkle, RunKeeper, Reality Games, Boyaa, S4M and more.