AppTweak has launched a new version of its ASO platform and multilingual keyword tool, the company said.
AppTweak´s new formula includes a higher number of parameters (all weighted differently) to estimate the popularity of a keyword, which enables it to get closer to a precise indication.
The new keyword tool includes a section entirely dedicated to the simulation of the final keywords selection, after the keywords research, with a character counter for the app title, the iTunes keyword field and the Google Play short and long descriptions, but also giving the global KEI (Keyword Efficiency Index) of the selected keywords combined all together.
AppTweak empowers app developers and marketers with tools and techniques to improve their app store visibility, increase app rankings and drive organic downloads. The company, headquartered in Brussels, Belgium and founded in 2013 by Olivier Verdin and Sebastien Dellis, counts over 400 accounts in more than 40 countries, including Rocket Internet, FoodPanda, Zalando, Samsung, LinkedIn, Etsy, Merkle, RunKeeper, S4M, Foodora and more.