AppOnboard finalizes USD 30m in funding

AppOnboard, a mobile app demo and analytics platform for developers, announced it has now raised USD 30M in funding this year with USD 15M coming in its Series B from a group led by Breakaway Growth Fund, whose team includes Paul Heydon, seed investor in Supercell, the company said.

Also participating in this oversubscribed round are new investors Tiller Partners & Rainier Partners, and existing investors Manta Ray Ventures, Runa Capital, Korea Investment Partners, Mirae Asset Management, MTGx, Troy Capital Partners, and 500 Startups. The new funding is a result of the rapid growth and increasing global demand for AppOnboard´s App Store Demos product and the company´s app demo platform.

Last quarter, AppOnboard announced it was working with top global developers to quickly get to market with Google Play Instant apps through its App Store Demos product. Today, top global app publishers are leveraging AppOnboard app demo technology and tools to create and launch app demos fast and effectively. Previously, top developers had to commit internal engineering resources and months of development time to recreate their apps in a smaller, instant size.

AppOnboard chose to partner with Breakaway Growth Fund as the lead because the firm´s partners have deep relationships and experience in mobile, gaming, and enterprise platforms and can help the company accelerate its global growth plans.

With the additional funds, AppOnboard plans to expand globally in Europe and Asia with an office expansion planned in Seoul, specifically. AppOnboard´s headquarters is in Los Angeles, with three more offices in San Francisco, Seattle, and London.

AppOnboard is a mobile app demo and analytics platform that powers app demos, which allow users to instantly experience an app or game without a download. AppOnboard also enables app and game testing as well as product insights for developers.

Breakaway Growth Fund is a venture capital firm that invests in and supports bold founders helping them throughout the startup journey to global dominance. BGF´s leadership team has decades of experience and investing in capital-efficient growth startups that have created over USD 50 billion in shareholder value including investments in DocuSign, Juniper Networks, Pinterest, Supercell, Turo, and Unity Technologies.