Appodeal, the programmatic ad mediation solution for mobile apps, has partnered with Kochava´s The Collective to improve data inventory and in turn, monetization results for mobile app publishers, the company said.
Kochava´s Vice President of Marketing and Client Services, Jason Hicks, explains The Collective´s purpose, saying, “By creating a growing consortium of supply partners and offering advertisers an elegant way to manage and access this aggregate audience, The Collective offers unprecedented targeting precision combined with access to users with a wide range of users, geos, and behavioral histories.”
As the fastest-growing programmatic ad mediation solution for mobile app publishers, Appodeal will make its traffic available to clients at a highly targeted level. Appodeal´s partnership with the Collective brings plenty of benefits to publishers. With a streamlined, efficient process, publishers of all kinds will be able to take part in a single, targeted ad buy.
Appodeal is a programmatic ad mediation solution for mobile apps. Designed for publishers by publishers, Appodeal increases revenue through an established marketplace where ad networks compete against each other in real-time for every ad impression.