AT&T (NYSE: T) has announced that it has entered into a definitive agreement to acquire AppNexus, the company said.
AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO. AppNexus is a technology company that operates a global advertising marketplace and provides enterprise products for digital advertising — serving publishers, agencies and marketers.
With its proposed acquisition of AppNexus, AT&T is investing to accelerate the growth of its advertising platform and strengthen its leadership in advanced TV advertising. AppNexus has an experienced management team and employee base that includes more than 400 software engineers and product managers. This team brings leadership and vertical expertise in machine learning and predictive analytics, advertising technology and video.
The transaction, which is expected to close during the third quarter of 2018, is subject to customary closing conditions. Until the transaction closes, each company will continue to operate independently.
Goldman Sachs & Co. LLC is serving as exclusive financial advisor to AppNexus. J.P. Morgan Securities LLC is acting as sole financial advisor to AppNexus´ selling stockholders.
AppNexus is a global Internet technology company that operates the world´s largest independent marketplace for digital advertising and powerful enterprise technology for buyers and sellers of digital ads.
AT&T advertising & analytics is creating a new option for advertisers and publishers to find and reach specific audiences at scale in trusted, premium content environments.