AppNexus becomes Microsoft's technology platform for digital advertising in 58 global markets

AppNexus said it has announced an expansion of its global technology partnership with Microsoft (NASDAQ: MSFT).

AppNexus will deploy its full-stack publisher suite to enable Microsoft inventory to be bought programmatically in 39 additional markets across Latin America, Asia, the Middle East and Eastern Europe by February 1, 2016.

In addition, AppNexus remains the exclusive technology platform in 10 European markets and powers Microsoft´s programmatic advertising in nine markets where AOL manages the sales function. In total, AppNexus is Microsoft´s advertising technology partner in 58 markets.

The agreement names AppNexus as Microsoft´s exclusive technology partner across multiple countries in emerging markets, enabling access in 24 markets to Reserved, Deals and RTB offerings across app-based ad inventory on MSN, Outlook and Skype, as well as third-party apps inventory Windows and Windows phone, through existing local sales houses, who will remain the exclusive resellers of Microsoft premium brand safe inventory.

In addition, the AppNexus platform will power a simple, efficient Deals and RTB offering in another 15 markets across the region by February 1, 2016.

AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses.