IBM (NYSE: IBM) has offered its online clients Apple Pay, bringing a secure and private payments solution available through Safari on iPhone, iPad and Mac, the company said.
According to BI Intelligence, four of the top five reasons users abandon the checkout process stem from the logistics of entering information through desktop or mobile. Beginning this fall, IBM clients will be able to offer their online customers the option to use Apple Pay on the web to help eliminate time-consuming steps required when making a purchase on iPhone, iPad or Mac to help ensure completion of every sale.
Apple Pay on the web will be made available to clients that use IBM´s WebSphere Commerce or IBM Commerce on Cloud. WebSphere Commerce currently powers over 12,000 storefronts for online retailers globally, helping these businesses deliver seamless, consistent and personalized omni-channel shopping experiences.
Through a solution pack, IT professionals can offer Apple Pay to their business users who can then add this capability to their commerce sites through a widget. Once live, online shopping on sites accepting Apple Pay on the Web will be available with Touch ID, so there´s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. Apple Pay on the Web will allow for secure and private payments in Safari on iPhone, iPad and Mac.
IBM helps practitioners–marketers, merchandiser and e-commerce professionals–understand customer behavior and use insights to help deliver personalized and relevant experiences.