AppDirect study finds 86% of executives believe platforms are key for digital transformation

AppDirect, the only end-to-end commerce platform for succeeding in the digital economy, has revealed that nearly eight in 10 (79 percent) companies are in the process of digital transformation, but the vast majority, 90 percent, are facing significant obstacles to success, the company said.

The new AppDirect Digital Economy Report finds that the most common challenges include investing in technology that enables seamless commerce, faced by 55 percent of companies, and integrating with third-party applications and services, faced by 51 percent.

In order to overcome these challenges, companies are turning to digital platforms and ecosystems. In fact, the report finds that 86 percent of executives say platforms are the key differentiator for success, while 68 percent say that ecosystems are the only way to innovate quickly to meet customer demands.

The report also reveals that companies with a digital leader are significantly more likely to be agile and be able to respond to market changes (77 percent, compared to 38 percent of those who do not have a digital leader).

AppDirect provides the only end-to-end cloud commerce platform for succeeding in the digital economy. The AppDirect ecosystem connects channels, developers, and customers through its platform to simplify the digital supply chain by enabling the onboarding and sale of products with third-party services, for any channel, on any device, with support. Powering millions of cloud subscriptions worldwide, AppDirect helps organizations, including Jaguar Land Rover, Comcast, ADP, and Deutsche Telekom connect their customers to the solutions they need to reach their full potential in the digital economy.