Appboy raises USD20m to accelerate growth

Appboy has closed a USD20 million Series C financing round led by Battery Ventures with all previous investors participating, the company said.

The company will use the funding to fast-track growth worldwide and further develop products that allow marketers to provide utility, value, and relevance with every customer interaction in our increasingly connected world.

Appboy has made a number of rapid advancements recently, including securing new customers such as Domino´s, SoundCloud and Tinder across the globe; expanding its global footprint with a new UK office, EU data center and the addition of EMEA GM Daniel Head; adding key executives from Google, Salesforce, and Quartz (qz.com); and wrapping up its best quarter to date with five consecutive quarters of record bookings and 3X, year-over-year growth in revenue.

The new financing will continue to accelerate Appboy´s mobile-first leadership position beyond what traditional legacy players offer. In addition, Battery´s Agrawal will join Appboy´s board of directors alongside Doug Pepper (Shasta Ventures) and others. Additionally, Ryan Holmes (Founder & CEO of Hootsuite) remains an advisor and Mike Lazerow (Buddy Media and Golf.com) an investor.

Formed to solve the unique challenges of today´s mobile economy, Appboy is an intelligent customer relationship suite for mobile-first marketers. Built around holistic profiles that offer a single view of the customer, Appboy´s audience segmentation and advanced multichannel messaging system allow brands to create and automate highly personalized lifecycle marketing campaigns in every relevant channel — from push, in-app, and web to email, wearables, and emerging technologies.

Battery strives to invest in cutting-edge, category-defining businesses in markets including software and services, Web infrastructure, consumer Internet, mobile and industrial technologies. Founded in 1983, the firm backs companies at stages ranging from seed to private equity and invests globally from offices in Boston, the San Francisco Bay Area and Israel.