API specifications built by Videa provide TV industry with standards for integrations

Videa, an online buying and selling marketplace for automated television advertising, announced the availability of free, transparent, TIP-based API specifications helping to pave the way for programmatic transactions and software integrations as choice and flexibility become increasingly important for today´s buyers and sellers.

The creation of consistent technical standards that enable innovation and interoperability results in a stronger community overall. Videa´s published APIs include specifications for inventory, RFPs (avail requests), proposals (avail responses), orders, makegoods and pre and post logs. The inventory API automates the flow of inventory, rates and ratings between systems and provides agencies instant access to broadcast inventory without duplication of work. Videa´s API specification license allows for commercial or private use as well as modification or distribution.

Videa is the automated TV marketplace that is pioneering the way full schedule, local television advertising spots are bought and sold. Through its platform, Videa provides buyers with direct access to broadcast station advertising inventory, enabling advertisers, agencies and marketers to purchase media buys — within seconds and up to a year in advance. For more information about Videa, visit videa.tv.