AOD has announced it has named aviation expert Michael Raasch to the OM³ team at AOE, charged with further establishing OM³ in the airline and aviation industry, the company said.
Raasch has an extensive network and brings more than 20 years of experience to the company. He spent four years developing inflight concepts for the Lufthansa Group before joining the LSG Group in 2006 as Project Manager A380. Most recently, as Vice President Global Customer Concepts and Innovation, Raasch was responsible for the conceptualization and development of the LSG Group´s global E-Commerce platform strategy.
Raasch convinced of the OM³ Concept with his experience in the airline industry, in particular the strategic development of innovative concepts and his knowledge of the airline customer experience. He brings the optimal prerequisites for the continued strategic development of AOE´s Omnichannel marketplace OM³ to his new position. As of Oct. first, Raasch will be responsible for the strategic development of OM³ Airline-specific solutions as Head of Airline Solutions.
After implementing OM3 as an airport solution at global airports, AOE has decided to invest in the development of an airline-specific solution. The OM3 Airline Edition was recently launched with Singapore Airlines — the airline that has received more awards for service quality than any other airline in the world.