Amobee, a global digital marketing technology company serving brands and agencies, has announced it has partnered with Place Exchange to launch one of the first truly programmatic marketplaces for out-of-home media, allowing marketers real-time bidding capabilities as well as seamless planning, execution, and attribution alongside other digital channels on a single platform, the company said.
The collaboration allows Amobee clients to converge out-of-home media with other digital channels through Amobee´s demand-side platform, delivering true real-time bidding, seamless workflow integration, and digital attribution.
Once an ad has played in physical space, Amobee´s platform generates deep audience insights about the audiences exposed to out-of-home ads. By combining this data with foot traffic conversion and other signals, marketers can better understand how audiences are interacting with the out-of-home ads, optimize out-of-home campaigns while in flight, and extend reach across other media channels, devices, and segments.
Integrating with Place Exchange allows Amobee clients to harness the power of out-of-home advertising as never before–massive reach, high-impact creative, proximity to retail, and more–all using the same workflows and measurement as for other programmatic channels.
The world´s independent advertising platform, Amobee provides brands, agencies and broadcasters with advertising solutions for the converging world. From up-fronts to auctions, Amobee´s SaaS platform provides end-to-end campaign planning, management and optimization across TV, digital and social media. For more information, visit amobee.com or follow @amobee.
Place Exchange provides patent-pending technology that delivers true real-time bidding, fully unified workflows with other media, support for standard online and mobile IAB creatives, and granular device-level attribution. For more information: www.placeexchange.com.