Amobee names VP, Southeast Asia

Amobee, a global leader in marketing technology, has named Patricia Goh as Vice President, Southeast Asia, to spearhead growth in its digital advertising solutions business.

Goh will be responsible for Amobee´s Southeast Asia operations and delivering new digital marketing solutions to brands and advertising agencies. She will report to Amobee´s Senior Vice President of Asia, Robert Woolfrey.

Goh joins Amobee from Starcom Singapore, where she was Managing Director. In that role, Goh was responsible for overall management, talent development, strategy and growth. Her expertise across industries was a cornerstone of her quick ascension within Starcom Worldwide.

Amobee also announced the appointment of Sam Yadallee to the position of VP Commercial, Asia. Yadallee, who has moved to Singapore from London, worked as Amobee´s VP of Commercial Partnerships in Europe, and was formerly Head of Digital Investment for media agency Maxus in the U.K.

Amobee is a global marketing technology company serving the world´s brands and agencies. Amobee´s patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Amobee´s unified platform enables marketers to seamlessly plan and activate cross channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. Amobee is a wholly owned subsidiary of Singtel, one of the largest telecommunications companies in the world, which reaches 640 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia and Australia.