Amobee, a global digital marketing technology company serving brands and agencies, has announced it has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels, the company said.
The collaboration allows marketers to access robust offline purchase-based transaction data sets through Oracle Data Cloud and activate them across social media and other digital programmatic media channels through Amobee, streamlining their digital ad buy.
This allows for better cross-channel planning decisions by surfacing clearer visibility of audience performance and reducing wasted spend through frequency management solutions. Marketers are able to leverage Amobee´s platform to access granular data, allowing them to effectively analyze the impact of different cross-channel media mixes, ad frequency and other tactics on business outcomes to inform online strategy and optimize campaigns.
Oracle Data Cloud provides Amobee clients with offline transaction data, Amobee runs the data through its data management platform and the ads are served through the social media platform as well as the Amobee demand side platform. This gives marketers deep insight into how consumers are interacting with online ads and the ability to optimize the ads across channels, devices and segments for immediate, actionable results to drive more offline sales.
Amobee is a technology company that transforms the way brands and agencies make marketing decisions. The Amobee Marketing Platform enables marketers to plan and activate cross channel, programmatic media campaigns using real-time market research, proprietary audience data, advanced analytics, and more than 150 integrated partners, including Facebook, Instagram, Pinterest, Snapchat and Twitter. For more information, visit www.amobee.com or follow @amobee.