Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, has announced it has completed the acquisition of assets from Videology, a software provider for advanced TV and video advertising, the company said.
The addition of Videology combines TV, social and digital in a single platform, further differentiating Amobee from other demand-side platforms on the market.
The inclusion of Videology´s technology platform, intellectual property and other assets–including upfront reservation capabilities and unique broadcaster relationships–further boosts Amobee´s omni-channel platform, helping marketers meet growing consumer demand for premium video and Advanced TV content.
In conjunction with the acquisition, Scott Ferber, Founder, Chairman and CEO of Videology, joins Amobee as Chief Innovation Officer. Domenic Venuto, most recently General Manager of IBM Watson´s Consumer Division and Watson Advertising, has been appointed Chief Operating Officer. In addition, Erica Golden, previously head of Global Talent Development at Apple, has been named Chief People Officer.
Amobee is a technology company that transforms the way brands and agencies make marketing decisions. The Amobee Marketing Platform enables marketers to plan and activate cross channel, programmatic media campaigns using real-time market research, proprietary audience data, advanced analytics, and more than 150 integrated partners, including Facebook, Instagram, Pinterest, Snapchat and Twitter. For more information, visit www.amobee.com or follow @amobee.
Singtel is Asia´s communications technology group, providing a portfolio of services from next-generation communication, technology services to infotainment to both consumers and businesses. For more information, visit www.singtel.com.
Videology (videologygroup.com) is a software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.