American Airlines said it will build upon its commitment to focus on customers´ needs and wants, engage employees and look to the future as an industry leader in commercial aviation by partnering with Crispin Porter + Bogusky (CP+B) and MediaCom to manage its global advertising and media business.
These global agency partners are known for inventive ideas that engage audiences and will create a new conversation for the American Airlines brand.
American began its advertising agency review with pitch consultancy AAR in July of this year as part of a broader objective to evaluate all major partners to more effectively compete and deliver on its vision to restore American to the greatest airline in the world. CP+B and MediaCom will be responsible for delivering strategic and creative marketing solutions across the globe.
American has undergone significant change since announcing its merger with US Airways in February 2013. The airline recently completed the integration of its reservations system and is investing more than USD2 billion in improvements to the product and customer experience. This is in addition to its historic fleet renewal, which will give American the youngest fleet of its network competitors.
American Airlines Group (NASDAQ: AAL) is the holding company for American Airlines. Together with regional partners operating as American Eagle, American offers an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries. American is a founding member of the oneworld alliance, whose members and members-elect serve nearly 1,000 destinations with 14,250 daily flights to 150 countries.