American Airlines re-branding wins CLIO for FutureBrand

Last week at the 54th annual CLIO Awards creative marketing agency FutureBrand North America was received a trophy in the corporate identity design category for its recent work with iconic American Airlines (OTC: AAMRQ) brand.

According to the agency, the honour marks the first time an airline brand has been awarded a CLIO in Corporate Identity Design.

The international CLIO Awards collect over 11,000 entries from over 80 countries each year. Awards in the Design medium, one of 18 media types contested, highlight creative work that conveys brand and product messages in a way that not only functions for the client, but also compels and inspires the consumer.

Launched around the world on January 17th, 2013, the new American Airlines identity and livery reflect a more modern, vibrant and welcoming spirit for the brand, according to FutureBrand. It also marks the first time the identity has been updated in 46 years.

The identity continues to be rolled out this quarter–extending to such touchpoints as mobile apps, modernized airport terminals and check-in experiences, premium airport lounges, updated onboard menus, and communications.

To learn more about American Airlines´ new identity visit

FutureBrand is part of the US-based Interpublic Group (NYSE: IPG).