American AAdvantage appraisal values frequent program at up to USD 31.5bn

Flyertalk has reported American Airlines announced an independent appraisal of its American AAdvantage frequent flyer program suggests the program could be worth between USD 19.5m and USD 31.5bn, the news source said.

The company said the program and could be held as collateral for a loan.

Following a round of fundraising, American is offering its AAdvantage up for a CARES Act loan.

The company said it is its current intention to pledge the domestic AAdvantage program assets as security for the loan.

American says that changes in the AAdvantage program is one of the ways it intend to increase revenue.